Baptiste Schoehn — Senior Product Designer
I sit at the intersection of customer frictions and company objectives, close enough to the domain to understand what matters, and close enough to engineering to ship it.
For over 10 years, I've driven complex projects end to end, across B2B SaaS, AI-powered apps, professional photography software, and mobile apps. I've navigated challenging technical environments, actively contributed to design systems, and built powerful products that are easy to use.
I'm curious by nature, always digging into new tools, methods, and domains. I believe good design is a team sport, and I'd rather elevate the people around me than shine alone.
Skills
A reconciliation flow built for SMBs was blocking the move upmarket. Through research-led redesign and a scaled design system, we turned an estimated €100k MRR deficit into a key profitability lever for the business.
Simplifying the path to French citizenship through an AI-powered interview preparation app.
Bringing professional RAW photography to mobile, through a connected camera and a seamless mobile experience.
Making one of the most powerful RAW editors on the market accessible without sacrificing control.
Shadowing, interviews, real workflows. I deep dive into the domain behind the product, and build a clear picture of users' day-to-day reality: constraints, edge cases, and routines.
Direction, target, revenue, constraints. I align on what matters now. Clear priorities and success metrics from day one.
I map domain reality and business goals, then run focused discoveries to find the right lever for maximum impact.
Mockups, prototypes, user tests, refined with devs and stakeholders at every step. A well-defined MVP, shipped with confidence.
I partner with engineers through implementation, QA, and release. Post-launch, I define and monitor KPIs with Product + Sales to validate outcomes and iterate.
Whether you have a project in mind or just want to talk design, I'm always up for a conversation!